Rhetorical Lesson No.5: Maybe T-Shirts and Patches Make a Difference?

If the local news can’t properly identify you, what do you do?











There’s been quite a bit of talk about the instantaneous uniform policy handed down to the District of Columbia Firefighters.

So, let me pose this rhetorical question to you:

If your own local news stations cannot properly identify you regardless of “the mission”, and thus misrepresent your identity to your “customers”, should serious consideration be given to “rebranding” your department?

This isn’t the first time this has happened with D.C and neighboring departments. For years, WJLA used a stock image of a Boston L.17 firefighter on the stick for some of its local (D.C., Md, Va.) fire news.



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