Rhetorical Lesson No.5: Maybe T-Shirts and Patches Make a Difference?

If the local news can’t properly identify you, what do you do?











There’s been quite a bit of talk about the instantaneous uniform policy handed down to the District of Columbia Firefighters.

So, let me pose this rhetorical question to you:

If your own local news stations cannot properly identify you regardless of “the mission”, and thus misrepresent your identity to your “customers”, should serious consideration be given to “rebranding” your department?

This isn’t the first time this has happened with D.C and neighboring departments. For years, WJLA used a stock image of a Boston L.17 firefighter on the stick for some of its local (D.C., Md, Va.) fire news.



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Backstep Firefighter

“To provide a point of critical thought about certain acts and events in the fire service while incorporating behavioral education and commentary in a referenced format.”

FE Talk: Humpday Hangout

Comments
Ron Ayotte
Mirror, Mirror on the Wall
Another great article, Dave.
2015-06-25 00:54:57
L. Brown
On The Job
"...if you aren’t happy where you are, many (including me) will ask what you’re doing to make a change either within the organization or within yourself. It’s not because we’re trying to give you a hard time, it’s just because we care and we prefer to associate ourselves we like-minded people who are motivated to…
2015-06-18 13:04:03
Bryan Lynch
Advancing Hoselines
The USFA would benefit from an overhaul in the way that they collect and disseminate data. The categories are generally broad and tend to tabulate LODD's by type rather than task. If we collected data based on fireground task performed (interior fire attack, vertical ventilation, search and rescue, VES, etc.) it paints a very different…
2015-06-08 18:36:34
aaron fields
Women and Children First by Dave LeBlanc
I usually cringe when I get quoted. I am just saying what I believe, but often what you say gets filtered through what folks want to hear. In regards to being quoted in Dave's piece here, I am not only humbled, but happy to be included in such a fine piece. If you disagree with…
2015-06-07 00:15:35
Bill Schnaekel
Of Bunsen Burners, Thermocouples, Big Mustaches and ¾ Boots
Simple yet brilliant.
2015-06-05 14:35:07
AFTDIMage
BostonFireGearImage
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