Rhetorical Lesson No.5: Maybe T-Shirts and Patches Make a Difference?

If the local news can’t properly identify you, what do you do?











There’s been quite a bit of talk about the instantaneous uniform policy handed down to the District of Columbia Firefighters.

So, let me pose this rhetorical question to you:

If your own local news stations cannot properly identify you regardless of “the mission”, and thus misrepresent your identity to your “customers”, should serious consideration be given to “rebranding” your department?

This isn’t the first time this has happened with D.C and neighboring departments. For years, WJLA used a stock image of a Boston L.17 firefighter on the stick for some of its local (D.C., Md, Va.) fire news.



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Backstep Firefighter

“To provide a point of critical thought about certain acts and events in the fire service while incorporating behavioral education and commentary in a referenced format.”
Comments
Ron Ayotte
Tactical Safety for Firefighters: Risk a Lot, Save a Lot
Another excellent article by Lt. McCormack!
2014-09-18 21:59:17
Bill Carey
Wanted: Honest Discernment in Our Fire Service Discussions
Thank you Shawn.
2014-09-09 10:58:45
Bill Carey
Wanted: Honest Discernment in Our Fire Service Discussions
Thank you Trey. It would be valuable for all of us to do a follow-up later or a look at one of your trainings and how departments are applying the new research and testing the new tactics for themselves. Bill
2014-09-09 10:58:32
Shawn Royall
Wanted: Honest Discernment in Our Fire Service Discussions
Bill, Thanks for saying exactly what many of us want to but don't have an outlet for.
2014-09-09 03:30:10
Trey Smith
Wanted: Honest Discernment in Our Fire Service Discussions
Bill, thank you for your feedback. I would invite you to contact me to learn more about FPM.
2014-09-08 22:20:52
AFTDIMage
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