Rhetorical Lesson No.5: Maybe T-Shirts and Patches Make a Difference?

If the local news can’t properly identify you, what do you do?

There’s been quite a bit of talk about the instantaneous uniform policy handed down to the District of Columbia Firefighters.

So, let me pose this rhetorical question to you:

If your own local news stations cannot properly identify you regardless of “the mission”, and thus misrepresent your identity to your “customers”, should serious consideration be given to “rebranding” your department?

This isn’t the first time this has happened with D.C and neighboring departments. For years, WJLA used a stock image of a Boston L.17 firefighter on the stick for some of its local (D.C., Md, Va.) fire news.

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Backstep Firefighter

“To provide a point of critical thought about certain acts and events in the fire service while incorporating behavioral education and commentary in a referenced format.”

FE Talk: Humpday Hangout

Bob Beisang
Death During Search, 2010 to Present Part I
It should read stratifying ......please fix that typo.
2015-09-20 13:58:31
Bob Beisang
Death During Search, 2010 to Present Part I
I think this information analysis is needed and should be more widely used. BUT.......I have an issue with the stratify ins terms "career", "industrial" and "volunteer". They all are firefighters......period!
2015-09-20 13:56:47
william Schnaekel
Holding 1&1: First Due Engine Officer Discussion
Erik, first off, I apologize for the delayed response. I'll keep this short and simple. I think I would have done the same thing as you. I'm not much for what some would consider calling a transitional attack, but in this case, certainly it seems to apply. Call it what you will, if the first…
2015-08-23 13:23:30
william Schnaekel
On The Job
Thank you, L. Brown and welcome to the greatest job on earth. :)
2015-08-23 13:10:47
David Delauter
Death During Search, 2010 to Present Part I
Great article. I am looking forward to the rest of the series. I am going to share this with my wife. I predominantly run EMS, but, have fire training as well. Age gets upset with me when I am on the fire side because she is terrified something is going to happen to me. Any…
2015-08-19 20:35:28
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