Rhetorical Lesson No.5: Maybe T-Shirts and Patches Make a Difference?

If the local news can’t properly identify you, what do you do?











There’s been quite a bit of talk about the instantaneous uniform policy handed down to the District of Columbia Firefighters.

So, let me pose this rhetorical question to you:

If your own local news stations cannot properly identify you regardless of “the mission”, and thus misrepresent your identity to your “customers”, should serious consideration be given to “rebranding” your department?

This isn’t the first time this has happened with D.C and neighboring departments. For years, WJLA used a stock image of a Boston L.17 firefighter on the stick for some of its local (D.C., Md, Va.) fire news.



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Comments
Jeff chandler
44.7 Percent
Very good explanation! I have been known to have the same rant.
2015-01-17 03:58:59
Anthony Correia
44.7 Percent
Dave i agree with your whole post. However the one thing I'm not experiencing or seeing is the over safetyifcation. While i hear words spoke about being safe when possible, but not sacrificing service for safety. If anything, i see firefighters more aggressive than when i started many years back due to the increased protection…
2015-01-14 14:37:28
Jon Newton
44.7 Percent
Well done. You make some awesome points. In regards to the "numbers".....(and kind of backing up your thought of changing tactics), we have often wondered why there is so much emphasis on RIT and the RIT/Industrial complex. I'm on Chicago and have worked in the Chicago Suburbs for almost 20 years. We've seen the advent…
2015-01-14 04:15:23
Marshall Sampietro
44.7 Percent
spot on....
2015-01-02 14:43:50
Ron Ayotte
44.7 Percent
“Over safetyification”... Dave, that is the best description of what those who want to prevent us from doing the job want to do to the job.
2014-12-31 16:29:29
AFTDIMage
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