Rhetorical Lesson No.5: Maybe T-Shirts and Patches Make a Difference?

If the local news can’t properly identify you, what do you do?











There’s been quite a bit of talk about the instantaneous uniform policy handed down to the District of Columbia Firefighters.

So, let me pose this rhetorical question to you:

If your own local news stations cannot properly identify you regardless of “the mission”, and thus misrepresent your identity to your “customers”, should serious consideration be given to “rebranding” your department?

This isn’t the first time this has happened with D.C and neighboring departments. For years, WJLA used a stock image of a Boston L.17 firefighter on the stick for some of its local (D.C., Md, Va.) fire news.



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Backstep Firefighter

“To provide a point of critical thought about certain acts and events in the fire service while incorporating behavioral education and commentary in a referenced format.”
Comments
John Pignataro
Women and Children First by Dave LeBlanc
Bravo sir ...This battle began in the early 1990's having been a career DC Fireman for 30 yrs and a still active volunteer fireman for 37 the mentality has changed since 1977. Your article is clear and to the point but I am afraid the fire service maybe lost to the folks who preach the…
2014-08-23 01:12:28
Ben Waller
Women and Children First by Dave LeBlanc
Actually, the "Women and children first" idea cane from the sinking if the HMS Birkenhead. Now known as "The Birkenhead Drill", this stemmed from the ship beginning to sink, an inadequate number of lifeboats, and the Royal Marines and soldiers on board being called to formation and standing in ranks while the ships crew put…
2014-08-21 11:25:14
Ron Ayotte
Women and Children First by Dave LeBlanc
Bing-freaking-o!
2014-08-21 02:49:30
Brian Gary
Women and Children First by Dave LeBlanc
Very well written. I couldn't agree more with your statements. The problems are many, but they perpetuate and increase with every new class of recruits that are poisoned with the idea that anyone who feels unsafe has a responsibility to act and stop whatever is going on. When I came on, my instructors told me…
2014-08-21 02:04:23
Ric Jorge
Women and Children First by Dave LeBlanc
Atta boy David, customer service or customer satisfaction? The line is fine, and more often than not we can accomplish both with action, and a kind demeanor.
2014-08-21 01:41:12
AFTDIMage
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