Rhetorical Lesson No.5: Maybe T-Shirts and Patches Make a Difference?

If the local news can’t properly identify you, what do you do?











There’s been quite a bit of talk about the instantaneous uniform policy handed down to the District of Columbia Firefighters.

So, let me pose this rhetorical question to you:

If your own local news stations cannot properly identify you regardless of “the mission”, and thus misrepresent your identity to your “customers”, should serious consideration be given to “rebranding” your department?

This isn’t the first time this has happened with D.C and neighboring departments. For years, WJLA used a stock image of a Boston L.17 firefighter on the stick for some of its local (D.C., Md, Va.) fire news.



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Comments
Dave LeBlanc
Who Looks After The Victims?
Dave - I think the reason there is a debate is because the message is so contorted. From those that have chosen to manipulate the information to suit their position, the the ISFSI own website saying different things about what the tactics truly are. I agree 100% with giving everyone the information and letting them…
2014-11-20 22:06:56
Dave Skidmore
Who Looks After The Victims?
I'm glad you identified the "one issue no one is discussing, the lack of manpower on scene". My department runs a single apparatus, staffed with a minimum of 4 guys sometimes 5, with our second due being either our paid call or mutual aid - either option realistically being 10 plus minutes behind the first…
2014-11-19 22:01:40
Heath Smith
Who Looks After The Victims?
Great article Dave. I agree with your comment that "they became traditions because they work." And yes if you change the focus from life safety to your own safety how about holding a town meeting and letting those you swore to protect know whats going on, I am sure they will see your point!
2014-11-19 19:28:21
Ron Ayotte
Who Looks After The Victims?
Excellence as usual, Dave.
2014-11-19 03:39:35
Ron Ayotte
Your Eyes Are Useless When the Mind is Blind, Part III
David... excellent series.
2014-11-15 02:37:13
AFTDIMage
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