Rhetorical Lesson No.5: Maybe T-Shirts and Patches Make a Difference?

If the local news can’t properly identify you, what do you do?











There’s been quite a bit of talk about the instantaneous uniform policy handed down to the District of Columbia Firefighters.

So, let me pose this rhetorical question to you:

If your own local news stations cannot properly identify you regardless of “the mission”, and thus misrepresent your identity to your “customers”, should serious consideration be given to “rebranding” your department?

This isn’t the first time this has happened with D.C and neighboring departments. For years, WJLA used a stock image of a Boston L.17 firefighter on the stick for some of its local (D.C., Md, Va.) fire news.



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Backstep Firefighter

“To provide a point of critical thought about certain acts and events in the fire service while incorporating behavioral education and commentary in a referenced format.”

FE Talk: Humpday Hangout

Comments
Ron Ayotte
“FEAR” by Ric Jorge
Ric, excellent article. Your FD is not the only one that suffers from TAS (Training Anxiety Syndrome). Same circus, different community. As far as seeking help from an EAP, I did take advantage of my community's EAP 8 years into my career. I was heading down the road to a separation/divorce after I got promoted…
2014-12-04 16:04:47
Mike McAdams
Who Looks After The Victims?
Captain LeBlanc, Great point in the blog debating the new and old techniques and how to blend them into that first minutes on the fire ground. One of the first points stated was “Unless they know your manpower, resources and abilities, and are standing in that front lawn at 2:00 a.m., all they can do…
2014-12-02 14:45:23
Ruel Douvillier
Who Looks After The Victims?
I suspect these new tactics are all related to the NFPA standard that came out a few years ago recommending higher manpower on apparatus than the authorities having jurisdiction were prepared to implement. For the 30+ years that I've been fighting fires, UL and NIST have been using the data that they gained by setting…
2014-12-02 11:48:44
Joseph carroll
Who Looks After The Victims?
I work in a dept with 2 man Engine cos, man powers is an issue with our first due assignment. (3 engs,2 Trks , Batt Chief). Usually 13 Firefighters on the assignment. At times the exterior attack has no option, heavy fire too include exposures etc. some new leaders feel that this exterior attack is…
2014-12-01 19:05:51
Brian
Who Looks After The Victims?
Am I missing the old SSLEEVES-OCD pneumonic??? seems that one. It addressed alot of the things we have to think of, and the new Slicers is something that I think in right circumstances and construction would make sense, but at other times might be completely useless. I have watched and read alot of the NIST…
2014-12-01 02:10:06
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