Rhetorical Lesson No.5: Maybe T-Shirts and Patches Make a Difference?

If the local news can’t properly identify you, what do you do?











There’s been quite a bit of talk about the instantaneous uniform policy handed down to the District of Columbia Firefighters.

So, let me pose this rhetorical question to you:

If your own local news stations cannot properly identify you regardless of “the mission”, and thus misrepresent your identity to your “customers”, should serious consideration be given to “rebranding” your department?

This isn’t the first time this has happened with D.C and neighboring departments. For years, WJLA used a stock image of a Boston L.17 firefighter on the stick for some of its local (D.C., Md, Va.) fire news.



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Backstep Firefighter

“To provide a point of critical thought about certain acts and events in the fire service while incorporating behavioral education and commentary in a referenced format.”

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Comments
Bill Carey
Wanted: Honest Discernment in Our Fire Service Discussions
Thank you Ed.
2014-10-22 14:26:50
Ed Hartin
Wanted: Honest Discernment in Our Fire Service Discussions
Excellent article Bill!
2014-10-14 12:47:14
Ron Ayotte
Complacency and Awareness: History Lessons from the Mog and Rangers
Bill.. I agree with Tony C. The situations we respond to sometimes reuire that we tune and tweak SOPs and SOGs "on the fly" in order to complete the tasks given. Fire doesn't care what is stated in our SOPs/SOGs.
2014-10-11 22:14:29
Bill Carey
Complacency and Awareness: History Lessons from the Mog and Rangers
Thanks Tony.
2014-10-06 11:06:34
Tony C.
Complacency and Awareness: History Lessons from the Mog and Rangers
A great read, Bill. I see so much of this in the fire service. I forgot to pull up my hood on the last fire and I didn't get burned. I didn't buckle my waist strap on the last fire and I didn't get tangled up. I didn't check my bottle before my last fire…
2014-10-05 15:37:05
AFTDIMage
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