This Space for Rent

alicia_silverstone_peta I usually don’t post many news items, instead I save them for the pros (Geezer and STATter), especially when it involves subjects of a risque nature. However two news items came across the screen at Firefighter Nation that are worth sharing. The economy is tough all over. Many of you are facing furloughs, reduced staffing and station closures. Pinching pennies and trimming costs are causing all of us to seek new sources of income. As FireGeezer shared many months ago, advertising space on fire apparatus is beginning to be more apparent. Now, in Indiana, what started as a community improvement by the people behind Kentucky Fried Chicken, has evolved into a ad war with PETA.

kristen-johnston-peta-ad-horse-carriages While the stories have generated a lot of feedback regarding big corporations, community support and firefighters selling out (actually read “whoring ourselves out” in one comment), they do present a topic for intelligent debate. Therefore in the name of constructive dialogue, I ask you:

Would your department be willing to sell space on apparatus for advertising?

Would you limit the advertising to fire service-related products or any product?

Would you include political advertising? (Maybe 1619 can get Rushern to put ads over top of the “keepin’ it safe” slogan)

If so, how would you define and prevent “questionable” material from being presented? (You are, after all, a civil service representing a community.)

Personally, I’m okay with the whole bit so long as there are rules and definitions and such that keep everything in check. I don’t see it as selling out, devaluing our traditions or other chicken little worries (pun intended, the Indy story only affects three hydrants). Firefighters have certainly done worse (arson, theft, assault).

med_lauren-graham-gilmore-girls1My only strong opinion is that the engine gets first dibs on the PETA ads and that they involve Lauren Graham.

PETA Eyes Fire Engines in Fight Against KFC
KFC to Use Hydrants to Market Hot Wings

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2 Comments

  • MMcM says:

    I think fire departments have enough to worry about without having to regulate ads on apparatus. I can certainly understand the appeal, but commercialism should not be in someone’s face at a scene. Imagine your house burning down and up roles a giant WalMart smiley face. Can you imagine other disciplines taking up this practice? Will we see police driving around in Dunkin Doughnut cruisers?

  • nemofightsfire says:

    If I can find a way to get smoke detectors paid for then I might not have a problem with it… I am thinking of Elizabeth Hurley holding a smoke alarm while in a nice Versace dress??? Now that should motivate some people to check their batteries!

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Comments
Kelly Jernigan
A Bit of Compassion
Thank you for taking the time to write this article. It's wonderful to know others share the same compassion for animals.
2014-09-27 13:53:01
Bill Carey
Wanted: Honest Discernment in Our Fire Service Discussions
Thank you John. I believe that part of the problem(s) is that some don't know how to pare down the material to what works for them. Another is that some believe that if XYZ worked for them is must and have to work for you, no exceptions. Finally, yes, I did get permission. Bill
2014-09-27 01:03:20
John Butler
Wanted: Honest Discernment in Our Fire Service Discussions
Hey Bill, good article. I've been building and selling flashover units since 2000. I've been preaching and practising flow path control since then. My first blitz attack (reset) was on a two storey house with flames out the 2nd storey window, back in 1996. We were first-in, as a 3 man crew on a ladder…
2014-09-27 00:54:12
Julian
A Bit of Compassion
Thanks for sharing your story. We bring our dogs to our office every day... What a fighter that doggy was.
2014-09-26 20:13:12
Ron Ayotte
A Bit of Compassion
I got word last night that the dog crossed the rainbow bridge yesterday afternoon.
2014-09-26 17:13:10
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