This Space for Rent

alicia_silverstone_peta I usually don’t post many news items, instead I save them for the pros (Geezer and STATter), especially when it involves subjects of a risque nature. However two news items came across the screen at Firefighter Nation that are worth sharing. The economy is tough all over. Many of you are facing furloughs, reduced staffing and station closures. Pinching pennies and trimming costs are causing all of us to seek new sources of income. As FireGeezer shared many months ago, advertising space on fire apparatus is beginning to be more apparent. Now, in Indiana, what started as a community improvement by the people behind Kentucky Fried Chicken, has evolved into a ad war with PETA.

kristen-johnston-peta-ad-horse-carriages While the stories have generated a lot of feedback regarding big corporations, community support and firefighters selling out (actually read “whoring ourselves out” in one comment), they do present a topic for intelligent debate. Therefore in the name of constructive dialogue, I ask you:

Would your department be willing to sell space on apparatus for advertising?

Would you limit the advertising to fire service-related products or any product?

Would you include political advertising? (Maybe 1619 can get Rushern to put ads over top of the “keepin’ it safe” slogan)

If so, how would you define and prevent “questionable” material from being presented? (You are, after all, a civil service representing a community.)

Personally, I’m okay with the whole bit so long as there are rules and definitions and such that keep everything in check. I don’t see it as selling out, devaluing our traditions or other chicken little worries (pun intended, the Indy story only affects three hydrants). Firefighters have certainly done worse (arson, theft, assault).

med_lauren-graham-gilmore-girls1My only strong opinion is that the engine gets first dibs on the PETA ads and that they involve Lauren Graham.

PETA Eyes Fire Engines in Fight Against KFC
KFC to Use Hydrants to Market Hot Wings

You are not authorized to see this part
Please, insert a valid App IDotherwise your plugin won't work.

2 Comments

  • MMcM says:

    I think fire departments have enough to worry about without having to regulate ads on apparatus. I can certainly understand the appeal, but commercialism should not be in someone’s face at a scene. Imagine your house burning down and up roles a giant WalMart smiley face. Can you imagine other disciplines taking up this practice? Will we see police driving around in Dunkin Doughnut cruisers?

  • nemofightsfire says:

    If I can find a way to get smoke detectors paid for then I might not have a problem with it… I am thinking of Elizabeth Hurley holding a smoke alarm while in a nice Versace dress??? Now that should motivate some people to check their batteries!

Leave a Reply

Your email address will not be published. Required fields are marked *

background image Blogger Img

Backstep Firefighter

“To provide a point of critical thought about certain acts and events in the fire service while incorporating behavioral education and commentary in a referenced format.”

FE Talk: Humpday Hangout

Comments
william Schnaekel
Holding 1&1: First Due Engine Officer Discussion
Erik, first off, I apologize for the delayed response. I'll keep this short and simple. I think I would have done the same thing as you. I'm not much for what some would consider calling a transitional attack, but in this case, certainly it seems to apply. Call it what you will, if the first…
2015-08-23 13:23:30
william Schnaekel
On The Job
Thank you, L. Brown and welcome to the greatest job on earth. :)
2015-08-23 13:10:47
David Delauter
Death During Search, 2010 to Present Part I
Great article. I am looking forward to the rest of the series. I am going to share this with my wife. I predominantly run EMS, but, have fire training as well. Age gets upset with me when I am on the fire side because she is terrified something is going to happen to me. Any…
2015-08-19 20:35:28
Jon Alberghini, Retired Chief KFD
“Fiyah” Thoughts from District Chief Pettaway
"Know your District". I learned that from Retired Chief Dan Martell, Boston FD in 1974. Always praticed and preached it. Glad to see you are preaching that today. I hope the choir is listening.!
2015-08-03 01:23:25
Joe canavan
“Fiyah” Thoughts from District Chief Pettaway
Just made lieutenant, that's the first fire video I stayed awake for. Keep them coming. I can use all the help I can get!
2015-07-30 23:52:11
AFTDIMage
BostonFireGearImage
Plugin from the creators ofBrindes Personalizados :: More at PlulzWordpress Plugins